My Story

Every idea starts with a problem. Mine was simple: developing healthy habits is hard.

I found myself lost in a complex web of conflicting view-points, edgy pundits and “scientific” breakthroughs. My stomach turned every time we saw another post titled “The 7 Best Foods for 6 Pack Abs!!!”  Can you think of anyone who’d really benefit from knowing that "spinach is a magical superfood"?!

I wanted to make the process of getting fit easier and more fun, so I started Flipside Performance in 2013 out of a park in Hoboken NJ with a used set of Wal-Mart kettlebells.

By the end 2014 Flipside had one location in Hoboken, NJ and one location in New York City. We were also our payment processor’s 11th largest gym customer out of over 3,400 gyms worldwide when measured by revenue. 

I grew Flipside to a network of five gyms before selling in 2019. After the sale I collaborated with Two-Brain Business—one of the largest gym mentorship companies in the world—and taught 1,000+ gym owners the marketing system we used to grow Flipside. During that time we realized that we could provide gym owners with an excellent web presence, an automated lead nurture system, and gym management software for a fraction of what they were paying.

So we started Kilo, a software company that makes life easier for gym owners.